Square Enix sells tons of brands and could prepare for takeover

Square Enix sells an entire catalog of game brands, including Tomb Raider, Deus Ex, Legacy of Kain and many others. The developer studios Crystal Dynamics, Eidos Montreal and Square Enix Montreal also change hands and from now on belong to the steadily growing gaming giants of the Embracer Group. The deal has not yet taken place, but it could serve as preparation that Square Enix should be bought up.

Square Enix brands sold for surprisingly little money
Square Enix might want to purify himself for takeover

Square Enix brands sold for surprisingly little money

According to Square Enix and the Embracer Group, the developer studios Crystal Dynamics, Eidos Montreal and Square Enix Montreal as well as all associated brands are to be sold for only $ 300 million. The sum looks surprisingly low for what changes the owner here. After all, the Embracer Group only spent $ 1.3 billion for Borderlands makers Gearbox.

New Deus ex and Legacy of Kain? Of course, this will raise hope of some fans that slumbering names will be brought out of their deep sleep. Many would certainly take a new deus ex and the same should apply to a continuation of the long neglected Legacy of Cain series or for a new Thief.

** The Embracer Group now belongs to a lot. The company from Sweden was probably the largest gaming company in Europe before this deal and sooner or later it is becoming apparent to record it with Epic, Sony, Tencent and Co. Among other things, THQ Nordic, for example, belongs to the Embracer Group with all daughter companies. You can read more about this here:

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Square Enix might want to purify himself for takeover

Why the whole thing? The question not only burns us under the fingernails. But there are several possible answers to this.

Brands have "underperformed": * Despite good reviews and their popularity, brands like Deus Ex or Tomb Raider have remained behind the (financial) expectations of Square Enix. Apparently it is more worthwhile for the company to take them as cheaply than to take further risks with the development of sequels. That had been planned for a while, reports analyst Daniel Ahmad on Twitter . detoxified for possible takeover? Maybe Square Enix wants to prepare for a takeover and become more attractive for Japanese companies. Apparently they would have a lot more interested in Final Fantasy , Dragon Quest and Co, as in "Western" brands like Deus Ex and Tomb Raider. For example, the journalist Derek Strickland (via Twitter ) is based. Both Sony and Microsoft could be interested. Blockchain and the cloud: According to Square Enix, the planned transaction helps to open up new businesses and enable investments. Among other things in the areas of "Blockchain, KI and the Cloud" (via VGC ). Which in turn fits perfectly with the statements of Square Enix President Yosuke Matsuda from a month ago:

Square Enix Sells Tomb Raider & Western Studios to Invest in Blockchain Gaming

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