According to the CEO of Saber Interactive, Matthew Karch, ratings are no longer important to sell video games. This explains Karch during the report on the fourth financial quarter of the Embracer Group, the publisher behind Saber titles like Evil Dead: The Game . The success of Evil Dead was talked on the stage, which has already been able to sell over half a million times. The host of the panel asked Karch about the solid, if not groundbreaking ratings of the game. We also gave the title an average, but by no means an outstanding rating.
How much are evaluations worth?
"Oldly we are pleasantly surprised by the ratings," replied Karch. The game would have far exceeded the internal expectations of the reception. "We have learned that the times when a metacitic classification determines how successful a game is.
In addition, according to Karch games, it would be sold after how good the product was, but not how good the ratings are. So he could give numerous games with brilliant ratings in which the publisher would have liked to never published them.
Karch not alone with his opinion
In itself, Matthew Karch is not alone with his perspective. Our colleague Karsten Scholz also wrote a very detailed column with similar results for the Buffed. The difference here is at most that Karch does not seem to see this fact as a problem. There are also undoubtedly positive counterexamples that you remember the box office striker like Elden Ring, but the enormously high financial success of mediocre or bad games cannot be dismissed.
In any case, Karch is optimistic about Evil Dead: The Game. After all, the game not only exceeded the internal expectations in terms of ratings, but also in terms of sales. Further games based on older horror franchises are to follow in the future.
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